PREMISE:
The Church of England becomes wealthy beyond imagining by a dubious claim to fracking rights in the north of England. Rebranding itself as Anglican Incorporated, the Church seeks to redistribute its wealth through a commercial empire that buys up public assets and encourages private companies to buy into franchised services under the new ‘Anglican Incorporated’ brand.
In order to secure its ubiquity and craft a new brand legacy into the predominantly secular landscape of England, as once it did, Anglican's Research and Development team develop an architectural system of individually patented components that franchisees can design and assemble into infinite spatial permutations. The perceived ‘build your own doctrine’ attitude of the Anglican Church is expressed through a function and aesthetic of infinite possibility, incorporating the austerity of the Broad Church doctrine and the pomp and opulence of High Anglicanism.
Through its ubiquity the Church, the Company, generates a Neo-Anglican Renaissance.
The following drawings are details from the final composition, which is a 1682 x 1189mm (4x A1 panels) assemblage of the many hand drawn components detailed in the Brand Bible catalogue. The final catalogue and corporate identity manual will be uploaded soon.
