15 June 2014
03 June 2014
FINAL DRAWINGS
PREMISE:
The Church of England becomes wealthy beyond imagining by a dubious claim to fracking rights in the north of England. Rebranding itself as Anglican Incorporated, the Church seeks to redistribute its wealth through a commercial empire that buys up public assets and encourages private companies to buy into franchised services under the new ‘Anglican Incorporated’ brand.
In order to secure its ubiquity and craft a new brand legacy into the predominantly secular landscape of England, as once it did, Anglican's Research and Development team develop an architectural system of individually patented components that franchisees can design and assemble into infinite spatial permutations. The perceived ‘build your own doctrine’ attitude of the Anglican Church is expressed through a function and aesthetic of infinite possibility, incorporating the austerity of the Broad Church doctrine and the pomp and opulence of High Anglicanism.
Through its ubiquity the Church, the Company, generates a Neo-Anglican Renaissance.
The following drawings are details from the final composition, which is a 1682 x 1189mm (4x A1 panels) assemblage of the many hand drawn components detailed in the Brand Bible catalogue. The final catalogue and corporate identity manual will be uploaded soon.
THESIS - WRITTEN RESEARCH PROJECT
For the thesis I was interested in taking two seemingly disparate and niche forms of architectural representation and using the processes of deconstruction and reassemblage to generate new ideas about the nature of the architectural interface of the future.
In its early stages the focus of the research were the drawings for architectural patents and the frontispieces for architectural treatises, but further research showed that the patent drawings for new technologies, especially for those that deal with still highly speculative technologies, were far more spatial and visually interesting than patents for explicitly architectural technologies. Interestingly I found the same for frontispieces - those fronting speculative texts about science or philosophy tended to move beyond flat architectural detailing on ornate scrollwork and became fully spatialised dioramas of the complex ideas within.
I chose to produce a large drawing (2.4 x 1.2m) that began to embody all of the ideas uncovered in the research, using the images uncovered to rebuild an edifice that embodied every aspect of the thesis.
All 9,552 words of the written thesis are included on the drawing. In the spirit of the representations studied, the work presented is only the facade for a much larger research project, with countless conclusions still to be drawn.
In its early stages the focus of the research were the drawings for architectural patents and the frontispieces for architectural treatises, but further research showed that the patent drawings for new technologies, especially for those that deal with still highly speculative technologies, were far more spatial and visually interesting than patents for explicitly architectural technologies. Interestingly I found the same for frontispieces - those fronting speculative texts about science or philosophy tended to move beyond flat architectural detailing on ornate scrollwork and became fully spatialised dioramas of the complex ideas within.
I chose to produce a large drawing (2.4 x 1.2m) that began to embody all of the ideas uncovered in the research, using the images uncovered to rebuild an edifice that embodied every aspect of the thesis.
All 9,552 words of the written thesis are included on the drawing. In the spirit of the representations studied, the work presented is only the facade for a much larger research project, with countless conclusions still to be drawn.
Work achieved a First/Distinction.
Researched and written under the direction of Mark Garcia, Jonathan Hagos and Simon Herron.
COMPONENTS
45x of the 100+ hand drawn components for the Anglican, Inc.™ brand-space Kit-of-Parts. The motive is that the Kit-of-Parts can be used by Anglican™ franchises to build a proprietary architecture that evokes the brand without use of logos or banners. A franchisee can order and construct the components how they choose using nothing but the proprietary tools provided by the corporation.
Each component has a specific function and uses a patented single-board microcontroller to connect the component to the central wireless digital ecosystem that regulates the performance of the building.
Each component has a specific function and uses a patented single-board microcontroller to connect the component to the central wireless digital ecosystem that regulates the performance of the building.
